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Build Your Private Practice – AACC Mega National Conference

February 20th, 2020

Join us at the AACC 2020 Mega National Conference in Dallas Texas to learn more about how Genesis Assist can help you build your private practice.

With services like EHR & billing, Insurance Credentialing, and Consulting, Genesis Assist provides expert advice, tools, and community to help your private counseling practice succeed.

Learn more about AACC 2020 Mega National Conference. 




AACC 2019 World Conference

July 1st, 2019

The World’s Premier Christian Counseling Event

Once again Genesis Assist is honored to be presenting at the world’s premier Christian counseling event, AACC 2019 World Conference.

With 25 Professional, Clinical, and Academic Tracks, along with Track Leaders and Coordinators, and Complete Pre-conference Workshop Schedule this event is one to not miss.

Join Genesis Assist’s Co- Founders, Steve and Dr. Tina Greer, as they share experienced and knowledgable insights on Private Practice 4.0 and Success in the Digital Age.


THURSDAY, 8:45 AM | learn more & register >>


Visit us at our booth! #318

Genesis Assist - AACC World's 2019





How Did Your First Quarter Go?

April 5th, 2015

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Building a private practice can sometimes seem like a steep dusty path that looks uphill in both directions. If you are just starting your practice you probably have a long list of things to do and many choices to make which can be exciting and overwhelming at the same time.

As we celebrate spring and wrap-up the first quarter of 2015, I encourage you to take a break for a few moments on your path. Here are a few questions to help you evaluate the where you have traveled and anticipate what lies ahead:

  • What did you learn about yourself and your practice over the first 3 months of the year?
  • Are you on track to meet your goals? If not, what change would help you get back on track?
  • Which actions have been the most helpful? How can you leverage them further?
  • Which plans have not worked out the way you wanted? How can you stop, re-start or change them?
  • As you look at the path ahead, what are the few actions that will help you the most in reaching your goals?
  • How aligned is your work with your core values?

I’m convinced that your practice (and your life for that matter) will significantly improve if you make a habit of periodically stopping to check out the view. If we are not careful, we will allow our practice to consume our lives. Consider asking a coach to help in this evaluation process.  Coaching helps you dig deeper and maximize the learning.  Besides that, we all need an outside perspective every now and then.

Hoping your next quarter will be the best yet!


Successful Tax Strategies for Your Private Practice

April 15th, 2014

I recently had opportunity to speak with a CPA and tax coach who is married to a licensed therapist.  His name is Jay Parks ( and he has 26 years of experience in public practice.  He owns his own accounting firm and specializes in small business finance.  It was inspiring to speak with him, which was not an emotion I typically associate with taxes or accountants.

Jay shared some interesting information for counselors in private practice, which I will summarize here.  Please note that both Jay and those of us at Genesis advise talking with an accountant who is committed to your success.  The ideas and tips shared here are not meant to be a substitute for professional financial advice but hopefully will help you think differently about how you manage taxes for your practice.

The following are answers to some common tax-related questions other clinicians and private practice owners often ask us.

What are the key differences between the options for establishing your practice (Sole Proprietor, LLC, and S Corp)?

There are many differences between these options and they can vary by state.  The details go beyond our ability to cover them here.  In summary, two considerations are tax treatment and personal liability.  From a tax standpoint, profits from a sole proprietorship go directly to your individual tax return while those from a LLC and S Corp typically receive “pass through” treatment (e.g., reported on a K-1).   In the end, the tax impact may not be much different between these options but certain states (e.g., California) impose additional fees that can be significant depending on your structure.

Perhaps the most important difference revolves around the level of personal liability.  Jay suggested thinking of a sole proprietor as having everything you own in a bucket – both personal and business.  If someone sues you, they go after your entire bucket.  An LLC creates a new bucket for your business that separates your business from your personal finances.  Although a LLC and S Corp are more expensive to start they are certainly worth considering depending on your tolerance for personal liability risk.

Do you have any advice on keeping tax records and information?

Keep your business records separate from your personal records.  One simple way Jay shared to keep good records is to use a 12 envelope system (by month).  Place everything in one envelope for the month.  When you make an internet purchase always print something to document what you specifically bought.  Remember, tax audits occur two years from now.  Leave “bread crumbs” everywhere to provide explanations.

There are also free options for accounting software (e.g.,, that may be helpful for record keeping.  Whatever option you choose, keep in mind that you must have a set of books and records to answer any potential audit questions.  If you choose to use a CPA, bring organized receipts and you will be charged less.  It’s recommended that you develop a system to provide tax advisor information.

How do I know what is deductible and what is not?

Jay shared two simple tests for determining if an expense is deductible:

  • Does the expenditure of the money have a profit motive?
  • Would a reasonable and prudent person agree it is a business expense?

Use caution with meals and auto expenses.  Not all of these expenses are deductible and these questions will help you make good decisions.

Dry cleaning costs are typically not deductible.  However, if you are required to wear a uniform to work, cleaning costs are deductible.  Clothing purchases are not deductible unless you advertise such as including your logo embroidered on your shirt.  

Is my commute deductible?

A commute to the office is not deductible.  However, in many states if you work at multiple offices, some of your mileage can be deducted.  This may also be the case if you perform marketing such as dropping off a brochure to a potential referral source on your way to or from work.  There are two ways claim your mileage. You may track actual auto expenses allocated for business and personal use (e.g., 60/40) or use the actual mileage rate (e.g., $0.56 per mile).  You will need to keep up with how many miles you drove for business but this approach almost always results in a larger deduction.

Be certain to track Who, What, When, Where and Why.  Use your calendar and track the number of trips between clinics.

How can I best prepare for what I owe in taxes?

Plan, Plan, Plan…  If your tax return arrives and it is a surprise how much you owe or how much the refund is, Jay suggests to consider firing your CPA.

Many businesses fail because of taxation … people get in trouble because of tax problems.  Be prepared by looking at your gross revenue.  Make sure you are regularly saving the amount needed to cover your taxes by moving funds into a separate account every month.  Make sure you build taxes into your budget to avoid a dangerous financial snowball that makes it very hard to catch-up.

A key part of planning is to get a budget on paper.  Define what your revenue needs to be, then budget, budget, budget. In this way, nothing sneaks up and creates a financial emergency.

Any other tips for therapists?

A new tax bill was passed on Jan 2, 2013.  It represents the second largest tax increase in US history.  It was designed to limit personal deductions and raise tax revenue in other ways.  As a business owner, you have the opportunity to have broader deductions.  Make sure your accountant looks into this so you can take advantage of the opportunities.

As tax day comes and goes this year there is no better time than now to start preparing for next April to help you get control of your taxes and help ensure the success of your practice.  If you would like to hear more from Jay download our “Practice Management Live” podcast available on iTunes and on our Podcast page.


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