About Genesis Assist

Our leadership has a combined experience of over a century in the Behavioral Health field, and over 50 years of combined leadership experience in corporate and small business.

Genesis Assist helps behavioral health private practices pursue their goals with the aim to touch more lives, more completely, in more parts of the world. Genesis Assist was born to help fulfill this vision by doing the heavy lifting for private practice owners to support their success. We want help YOU accelerate your growth to touch and inspire more clients and grow your profit.

Why Work With Us?

Genesis Assist brings together the best in behavioral health services, excellent client care, and billing/insurance expertise. Our leadership has a combined experience of over a century in the Behavioral Health fields, and over 50 years of combined leadership experience in corporate and small business. We have aided many private practices across the nation ensuring they have the very best experience possible to assure their visions are a success!

We understand how difficult it can be to navigate the confusing paths and paperwork of administrative duties such as insurance billing and reconciliation, insurance credentialing, insurance verifications, and the daily necessities of providing outstanding client care. We provide you the best solutions for your practice at affordable prices to help you deliver excellence in client care with every client served.  We work with group practices and expanding solo practitioners.

Genesis Awards

Our private practice, Genesis Counseling Center, has been voted BEST PRACTICE for multiple years in the community where we were founded. 

Meet the Genesis Assist Leadership Team

KIRI VAS

KIRI VAS

Genesis Assist, Billing & Business Development Leader

Kiri Vas has over 15 years of experience in customer service, billing reconciliation, insurance relations and accounts receivable. She is committed to the advocacy of both provider and client. Her experience includes but is not limited to the knowledge of multiple clearinghouses and EHR systems, insurance reconciliation and appeals, collections procedures, consulting and administrative excellence. Kiri takes great pride in the values, vision, and mission of Genesis and is passionate about making a difference in this world by touching and inspiring lives in all that she does.

CAMERON ASHWORTH

CAMERON ASHWORTH

Genesis Counseling Center, Vice-President | Genesis Assist, Leadership & Consulting

Cameron Ashworth is Co-Founder of Genesis Autism Center and brings an extensive background with over 15 years of successful business management and proven leadership. His experience includes business coaching and consultation with private practices across the nation, organizational development, business planning, developing and delivering a compelling vision, business model design and implementation, developing and implementing strategic goals and mission delivery, building effective teams, creating and managing budgets, operations, restructuring, marketing and branding, and human resource management.

Cameron has a B.S. in Religion with a minor in Business Administration and graduated Summa Cum Laude. He also has an MA in Human Services with an Executive Leadership cognate from Liberty University and graduated with high distinction. He is passionate and committed to making a lasting difference in the lives of others; helping them to reach their maximum potential.

Personal hobbies include: spending time with family, running, hiking, golfing, Frisbee golf, tennis,
and reading.

STEVE GREER

STEVE GREER

Genesis Assist, Co-Founder, and Leadership & Business Coach

Steve Greer is the Chief Operating Officer of Genesis Counseling Center, Co-Founder of Genesis Assist and Genesis Autism Center, a consultant, speaker, and leadership coach. He has over 35 years of corporate leadership experience with Procter and Gamble. Steve is passionate about personal, leadership and organizational growth.

 DR. TRINA YOUNG GREER

DR. TRINA YOUNG GREER

Genesis Assist, Co-Founder & Clinical Director

Dr. Trina Young Greer, Licensed Clinical Psychologist, is the founder and Executive Director of Genesis Counseling Center and Co-Founder of Genesis Assist and Genesis Autism Center. Genesis is an outpatient counseling group with multiple sites, based in Virginia. Dr. Greer obtained her Doctorate of Psychology degree from Regent University. She obtained an Educational Specialist degree in Counseling from The College of William and Mary. She holds 3 behavioral health licenses (LCP, LPC, LMFT). She is passionate about applying best practice models to bring operational excellence to clinical settings of Christian counseling.

Our Core Values

Our core values are our own North Stars. They provide an anchor to guide our success especially when we’re challenged the most. They push us forward and upward and remind us why we do what we do. We think every team should stand for something … why not six things?

Excellence

Best-in-class delivery of services for our clients in all we do.

Teamwork

A healthy organization unified to achieve our purpose & mission.

Character

Godly character – uncompromising biblical beliefs, standards & actions.

Legacy

Big picture thinking & acting – leaving a legacy, Transcendence.

Growth

Learner mindset; always seeking to improve.

Ownership

We are all in and do what is best for the team.

Our Story

 Genesis Assist was started in 2013 with the goal to help behavioral health practices grow and thrive in touching and inspiring more lives. The leaders of Genesis Assist have led the growth of Genesis Counseling Center which is a large multi-state practice founded in 2006 that serves over 10,000 clients a month providing counseling, psychiatric testing and assessment, and medication management services. Our leadership has a combined experience of over a century in the behavioral health field, and over 50 years of combined leadership experience in corporate and small business.

Unlike typical medical billing companies whose background is narrow in focus, our leadership in building and running a large behavioral health practice gives us understanding of how billing, insurance panel credentialing, etc. connect together to support a thriving private practice. We have partnered with many private practices across the US helping them achieve their goals and we are ready to assist you!