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About Genesis Assist

Genesis pursues the goal to touch more lives, more completely, in more parts of the world. Genesis Assist was born to help fulfill this goal by helping other practice owners succeed in private practice. We want YOU to be part of this vision to accelerate your growth and inspire more clients.

Genesis Assist brings together the best in behavioral health services, excellent client care, and billing/insurance expertise. Our leadership has a combined experience of over a century in the Mental/Behavioral Health fields, and over 50 years of combined leadership experience in corporate and small business. We have aided many private practices across the nation ensuring they have the very best experience possible to assure their visions are a success!

We understand how difficult it can be to navigate the confusing paths and paperwork of administrative duties such as insurance billing and reconciliation, insurance credentialing, insurance verifications, and the daily necessities of providing outstanding client care. We provide you the best solutions for your practice at affordable prices to help you deliver excellence in client care with every client served.  We work with group practices and expanding solo practitioners.

“Have you ever wondered how to actually grow your professional practice, and expand your vision to reach and serve more people who are in need of competent help? Then consider partnering with Genesis Assist. Their multidisciplinary team of highly skilled experts will come alongside you and tailor an individualized development plan to help reach your goals. Step out in confidence and learn from their success.” – Dr. Eric Scalise, LPC, LMFT, Senior VP and Chief Strategy Officer with Hope For The Heart

About Genesis Counseling Center

Genesis Counseling Center was founded in 2005 as four licensed clinicians sought to remain together in practice after their previous employer suddenly moved from the Hampton Roads, VA area. After much prayer and counsel, Dr. Trina Young Greer, LCP, who was one of these therapists, purchased the assets and Genesis Counseling Center was born. Dr. Young Greer describes the “entrepreneurial seizure” that inspired her to become an “accidental entrepreneur”:

When colleagues of such caliber as these founding members asked me to be their employer, I paid attention. I never wanted to be a group practice owner. But neither could I allow this group of excellent therapists to dissolve. These colleagues were and still are, a dream team of faith-based clinicians. The only reason I would not have founded Genesis would be fear. And I couldn’t let fear guide me. Instead, the vision of the entrepreneur was birthed. It’s been an incredible journey, starting with the honeymoon of excitement, followed by trials and amazing growth. Through it all, we had to stay focused on our values, vision, and mission. There is great joy in knowing we are “touching and inspiring” our clients’ lives now and for eternity.

Genesis Counseling Center has grown from a small team of four to now over 50 clinicians at 6 sites. This growth included the merger with Beacon Counseling and Consulting of Williamsburg, VA in 2010. Through the Genesis system the practice has experienced incredible growth, most recently 20% a year, and now serving over 5,000 client sessions a month.

Meet the Genesis Assist Leadership Team

Genesis Counseling Center, Vice-President
Genesis Assist, Leadership & Consulting

Cameron Ashworth brings an extensive background with over 15 years of successful business management and proven leadership. His experience includes business coaching and consultation with private practices across the nation, organizational development, business planning, developing and delivering a compelling vision, business model design and implementation, developing and implementing strategic goals and mission delivery, building effective teams, creating and managing budgets, operations, restructuring, marketing and branding, and human resource management.

Cameron has a B.S. in Religion with a minor in Business Administration and graduated Summa Cum Laude. He also has an MA in Human Services with an Executive Leadership cognate from Liberty University and graduated with high distinction. He is passionate and committed to making a lasting difference in the lives of others; helping them to reach their maximum potential.

Personal hobbies include: spending time with family, running, hiking, golfing, Frisbee golf, tennis,
and reading.

Genesis Assist, Billing & Business Development Leader

Kiri Vas has over 16 years of experience in customer service, billing reconciliation, insurance relations and accounts receivable. She is committed to the advocacy of both provider and client. Her experience includes but is not limited to the knowledge of multiple clearinghouses and EHR systems, insurance reconciliation and appeals, collections procedures, consulting and administrative excellence. Kiri takes great pride in the values, vision, and mission of Genesis and is passionate about making a difference in this world by touching and inspiring lives in all that she does.

Genesis Assist, Co-Founder & Clinical Director

Dr. Trina Young Greer, Licensed Clinical Psychologist, is the founder and Executive Director of Genesis Counseling Center. Genesis is an outpatient counseling group with multiple sites, based in Virginia. Dr. Greer obtained her Doctorate of Psychology degree from Regent University. She obtained an Educational Specialist degree in Counseling from The College of William and Mary. She holds 3 behavioral health licenses (LCP, LPC, LMFT). She is passionate about applying best practice models to bring operational excellence to clinical settings of Christian counseling.

Genesis Assist, Co-Founder, and Leadership & Business Coach

Steve Greer is the Chief Operating Officer of Genesis Counseling Center and a leadership coach. He has over 35 years of corporate leadership experience with Procter and Gamble. Steve is passionate about personal, leadership and organizational growth. He co-leads Genesis Assist which helps counseling practices start, grow and succeed.

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